When it comes to making your brand visible and reaching a wider audience, marketing is the key. And content can help you get there! Utilizing creative and engaging content will allow you to expand your business on an exponential level. 

Writing and maintaining content for your business can be a challenging task, particularly when you don’t have the resources to hire help. If you own a website, however, it is essential that you create regular blog posts in order to stay visible online and meet the needs of your customers. 

To remain seen by your target audience, you must consistently generate social media posts. Repurposing content is an excellent approach to ensure that there’s never a lack of material for both platforms. 

This will help free up some of your time so you don’t have to constantly search for new ideas on each platform. Repurposing content from your blog is one effective way to do this. 

Are you wondering how to repurpose content on social media? Look no further than this blog post! Here’s everything you need to know about transforming topical blog articles into engaging snippets of content that are perfect for any platform.

Content marketing is more than just creating new material; 61% of marketers recognize that revising and repurposing already existing content can be the most effective step to creating a successful strategy. With SEMrush’s reports in mind, it’s clear that auditing and updating your current pieces will make all the difference for success!

Key Takeaways

  • Recycling content from your blog can be an efficient way to save time and broaden the scope of potential readers.
  • Reenergize your old blog posts into captivating webinars, email series, or educational courses that draw in potential clients and students.
  • You can reuse it in a youtube video to create video content, also make sure to guest post to further repurpose blog content.

Understand your content

Identify your evergreen content

As a business owner, you are aware that crafting excellent content requires a tremendous amount of work and dedication. Naturally, it is only sensible to want to maximize the benefits of your labor. That’s where repurposing blog entries comes in! Nonetheless, before embarking on this journey make sure first understand your material thoroughly: one method could be distinguishing what articles are evergreen or timeless pieces of writing.

These articles are evergreen and perennially relevant to your readers. Consider them the resilient trees that never shed their leaves. Certain companies have mastered this skill, creating web pages viewers habitually flock back to for more information. Fortunately, you can easily do the same!

Evaluate your most popular blog posts

These are the ones that have received the most traffic, shares, and engagement. Once you’ve identified your top performers, think about how you can update or repurpose them in a brand-new post.

Remember, high-quality content is always more important than quantity. Don’t feel like you have to churn out a ton of content that doesn’t add value. Instead, focus on delivering high-quality, helpful information that resonates with your audience.

By doing so, you’ll be creating content that people will be more likely to share and engage with, leading to even more traffic and success for your blog.

Repurposing tactics

Turn blog posts into social media content

If you want to increase excitement and engagement around your content, consider condensing longer blog posts into concise social media-friendly versions. By providing readers with a teaser of what they can expect from the full post, you’ll be able to capture their attention and keep them engaged.

But don’t stop there – to really maximize your reach, make sure your social media posts are engaging and eye-catching. Get creative with your copy, and use attention-grabbing graphics and images to make your content stand out.

Use blog posts as newsletter content

One excellent way to repurpose your blog posts is to use them as newsletter content.

By sharing your blog posts with subscribers in a weekly or monthly newsletter, you can keep your audience engaged and informed about your business’s updates. It takes less effort than creating new content, and your subscribers will love the variety in your newsletter.

Create videos or podcasts from blog posts

Not only will this appeal to a new audience, but it also has the potential to boost client retention and increase lifetime value. Podcasts are on the rise, with many people purchasing products or services after hearing about them on a show. The best part about repurposing your blog posts in this way is that it creates endless possibilities for new content.

Combine blog posts into an ebook or whitepaper

One effective way to do this is by combining multiple posts into a comprehensive ebook or whitepaper. Not only does this give you a chance to reuse your existing content, but it also helps you to create a valuable resource that you can give away for free or even sell to your audience. Think about it – you’ve already done the hard work of writing the individual posts, so why not take advantage of the opportunity to bring them together into a more substantial and cohesive piece? 

Promote repurposed content

Share repurposed content on social media platforms

Don’t let all that hard work go to waste! With a little effort, you can repurpose your existing content into new and engaging formats. Try turning your blog post into a video, podcast, or infographic to appeal to different audiences. And don’t forget to promote your new content across all of your social media platforms (like a youtube channel, or publish a blog article on different sites like medium) to reach a wider audience. Not only will repurposing your content save you time in the long run, but it will also give your readers a fresh perspective on your existing ideas.

Reach out to other bloggers and influencers

So, you’ve been consistently publishing blog posts for a while now, but what do you do once they start to fade away into your website’s archives? Another great idea is reaching out to other bloggers and influencers in your niche and seeing if they’re interested in republishing your content on their platforms, giving you more exposure and backlinks.

Run paid advertising campaigns

Have you ever spent hours crafting the perfect blog post, only to watch it fall into obscurity after a few days? Don’t fret, repurposing your content can give it a second life and even attract new readers. One way to do this is by running paid advertising campaigns.

By creating eye-catching ads with catchy headlines and snippets from your blog post, you can reach a wider audience and drive more traffic to your website. Platforms like Facebook Ads and Google Ads allow you to target specific demographics, ensuring that your content is seen by the right people.

Not only will repurposing your blog posts provide you with a new outlook on your materials, but it can also assist in uncovering potential promotion options that you hadn’t thought of before.

To learn more about effective SEO techniques, Read an article I wrote here. As we all know, the world of SEO evolves, and so do the techniques. To keep up with digital trends and stay competitive, you need to constantly update your knowledge and tactics in order to drive organic traffic in 2023. With these effective SEO techniques, you can get your website discovered by more users online!

How to Repurpose Your Blog Posts FAQs

What is repurposing blog posts?

By repurposing content, such as transforming a written piece into an audio format, you can reach a wider audience and maintain your publishing frequency. This way, not only are you able to create new content but also promote it; thereby increasing your online presence and expanding your reach.

Why is it important to repurpose blog posts?

Not only is repurposing content the most efficient way to amplify your content creation, but it also enables you to generate higher-quality results in both quantity and quality. Instead of having to create a fresh post, video, infographic, or webinar each time you want new material, simply build upon an existing piece of content as the base. Repurposing allows for faster outputs while still delivering superior results!

How can I identify my evergreen content?

Evergreen content is the holy grail of content marketing. It’s the type of content that withstands the test of time and remains valuable to your audience, even years after its initial publication.

But how can you identify this elusive and highly sought-after content? Start by looking at your website’s analytics. Evergreen content typically has a consistent flow of traffic, even months or even years after it was published.

Also, take a look at the engagement metrics. Is the content being shared on social media or receiving comments and feedback from readers?

Uncovering evergreen content is not always easy, but a surefire tip-off of its presence can be found in the material itself – if it still offers useful insight today that wasn’t dated when it was initially published, then you know what you have!

Can I repurpose old blog posts?

Refresh those aged blog posts by including the latest facts and figures – this will not only captivate readers with fresh material but can also draw visitors back to find out what’s been modified. Repurposing old blogs is an outstanding method to get more eyes on your popular articles!

What are the benefits of repurposing blog posts?

Transforming your blog posts into different formats is an effective way to repurpose content. You can easily transform a written piece of work into a video, podcast, social media post, or even an infographic with just minimal effort.

Revitalize your content and provide your viewers with various platforms to interact with it. Additionally, not only will you be rewarded by search engine optimization efforts, but also experience an influx in website traffic.


Repurposing your blog posts is a great way to ensure that you’re getting the most out of your writing efforts. You can easily transform each post into something new and exciting, making it easier for readers with different preferences to find content that resonates with them.

Plus, when you repurpose, you can share the same post multiple times without being repetitive or boring. The bottom line is that if you’re looking for an efficient way to get more out of your content creation process, repurposing is a great option.

What’s more, if you’re feeling overwhelmed by all the possibilities, consider booking a free strategy call to discover how I can help you advance your goals—you won’t regret it! All in all, the choice truly lies within: Should you solely create content or should you amplify that content with repurposed offerings? I’d certainly recommend taking a deep dive into what reusing and renewing posts can do for your overall business strategy.

Similar Posts